Conditions of Entry
EqualPYXX Photo Challenge 2023

The EqualPYXX Photo Challenge is being held by Ringier AG (“Ringier”) as the organiser in cooperation with Keystone-SDA-ATS AG (“Keystone-SDA”), hereinafter referred to jointly as “EqualPYXX”.

1 Eligibility

Persons aged 18 and over who are resident in Switzerland are eligible to participate. Those aged below 18 are only eligible to participate with the consent of their parents or legal guardians (which they must provide upon request).

2 Stages

  1. The Photo Challenge will be held between 16 August and 5 December 2023 in the following stages:
    • Submission: 16 August to 6 October 2023
    • Preselection and jury voting: October 2023
    • Public voting: November 2023
    • EqualVoice event and award ceremony: 5 December 2023
  2. To enter the Photo Challenge, a photo related to the theme of “EqualPYXX” (see the additional terms and conditions here for further details) must be submitted via Swiss Transfer within the dates specified. Each participant can enter a maximum of one photo per category and is thus only eligible to submit three entries.
  3. By submitting your photo, you confirm that:
    • You took the photo yourself;
    • It was not generated using AI;
    • You have the unlimited rights to the photo (and these rights were not granted by a third party);
    • There are no third-party rights to the photo (e.g. violation of copyrights, personal rights, trademark or other identification rights, design rights, contractual confidentiality claims);
    • No personal rights have been violated in the depiction of persons; if individual persons are recognisable in the photo, they must consent to the photo being published. By sending the consent form, you confirm that you have obtained the consent of the persons concerned;
    • You have, to the extent legally necessary, obtained the necessary consent from the respective rights holders for the representation of works (e.g. buildings, images, applied art), designs or depicted trademarks, and will confirm this in writing upon request by EqualPYXX;
    • The photo does not violate applicable legal provisions such as the prohibition of discrimination, anti-racism laws, provisions on the protection of secrecy, etc.;
    • You will submit the unedited original file if requested to do so by EqualPYXX.
  4. After the deadline for submissions, the best 15–20 images per category will be selected by EqualPYXX. From these images, our jury (a diverse group of people with backgrounds in equality, diversity, social media, photography and journalism) will select the top three images from each category and approve them for public voting. The public voting process will result in one winner per category, who will be announced at an EqualVoice event (currently scheduled for 5 December 2023).

3 Transfer of rights

  1. By submitting or uploading your photo, you grant EqualPYXX, free of charge, the right, unlimited in terms of space, time and content, to use the photo in connection with all aspects of the Photo Challenge (including on the occasion of the award ceremony at the 2023 EqualVoice event).
  2. In addition, you grant womanbiz ag, Ringier and Ringier Axel Springer Schweiz AG, free of charge, the rights, unlimited in terms of space, time and content, to use the photo for the purpose of online publication on the websites and channels of womanbiz ag, Ringier and Ringier Axel Springer Schweiz AG (e.g. on the channels of EqualVoice, Blick, Schweizer Illustrierte, etc.) and on the social networks and in the print media of womanbiz ag, Ringier and Ringier Axel Springer Schweiz AG for editorial and commercial purposes. These rights may be sublicensed by Ringier and Ringier Axel Springer Schweiz AG within the Ringier Group (including abroad). Furthermore, Keystone-SDA, as Ringer’s partner of the Photo Challenge, will be permitted to publish the photo via all channels in the context of communication about EqualPYXX.
  3. In addition to this, you will be able to market your photo through Keystone-SDA’s distribution channels by being given the opportunity to sign an agreement to this effect with Keystone-SDA directly.
  4. You consent to your first and last names being published online, in print media or via other communication channels and social media.
  5. The winners agree to be available for interviews during the EqualVoice event and to appear in person on stage at the award ceremony.

4 Prize and taxes

  1. The three winners will each receive a personal ticket to the EqualVoice Summit 2024 for themselves and a companion, as well as a voucher from
  2. The prize is non-negotiable, and cannot be exchanged or transferred.
  3. For cash prizes and vouchers with a value of CHF 1,001 or more, the organiser will deduct 35% of the prize (withholding tax) before transferring it to the winners. The winners will receive a confirmation from the organiser that will enable them to reclaim the withholding tax. This confirmation will need to be included with their personal tax return. The winners will be obliged to declare prizes of CHF 1,001 or more in their personal tax return.
  4. For non-cash prizes (gift vouchers, cars, etc.) of CHF 1,001 or more in value, the winners will be required to provide the organiser with confirmation of their place of residence. This confirmation will need to be obtained at the winners’ expense from the relevant authorities, and the prize cannot be handed over to the winners until it is provided. The winners will be obliged to declare non-cash prizes worth CHF 1,001 or more in their personal tax return.

5 Exclusion from the Photo Challenge

  1. EqualPYXX is entitled to exclude from the Photo Challenge those participants who violate these conditions of entry or the additional terms and conditions (see here), provide false, misleading or fraudulent information, use unfair means, and/or attempt to enter the Photo Challenge in violation of the rules.
  2. Should there be a reason to exclude an entrant, EqualPYXX shall be entitled – including retrospectively – to refuse to award prizes and to claim back prizes that have already been handed out, or to demand compensation for the value.
  3. Employees of Ringier AG, Ringier Axel Springer Schweiz AG and Keystone-SDA-ATS AG, as well as their subsidiaries, are not eligible to enter, nor are the relatives of these employees.

6 Liability and indemnity

  1. EqualPYXX shall not be held liable for the availability of the website for entry in the Photo Challenge, or for its accessibility by entrants in a technically error-free and complete manner. In particular, no liability is assumed within the legal limits for damage and losses or deletion of data resulting from technical malfunctions or delays, viruses or for similar reasons, nor for damage in connection with third-party services (e.g. Swiss Transfer).
  2. Regardless of the legal basis, EqualPYXX is only liable for direct damage caused by gross negligence or intentional action on the part of EqualPYXX. Any further liability, in particular for indirect and consequential damage and for auxiliary persons, is excluded to the extent permitted by law.
  3. Should third parties assert claims for infringement of their rights in connection with the Photo Challenge, you hereby indemnify Ringier, Keystone-SDA and Ringier Axel Springer Schweiz AG against all claims in this regard.

7 Data protection

  1. The entrants’ personal data will be used and published in accordance with these conditions of entry and the Data Protection Regulations (see section 7.ii).
  2. By participating in the Photo Challenge, you also acknowledge the Data Protection Regulations at

8 Miscellaneous

  1. EqualPYXX shall be entitled to end the Photo Challenge prematurely. This applies in particular to cases of force majeure, in the event that the proper implementation of the Photo Challenge cannot be guaranteed for technical and/or legal reasons or for other important reasons. Entrants may not assert any claims arising in this regard, in particular claims for damages.
  2. If any provision of these conditions of entry is or becomes invalid in whole or in part, this shall not affect the validity of the remaining provisions. An invalid provision is to be replaced by one that is legally feasible and comes as close as possible to the invalid provision in terms of content. The same applies to any loopholes identified.
  3. No correspondence will be entered into about the Photo Challenge, and all decisions are final.
  4. These conditions of entry shall be governed by Swiss substantive law, to the exclusion of conflict of laws. The exclusive place of jurisdiction is Zurich, Switzerland.

Zurich, August 2023

You can’t be what you can’t see.

The photo shows a woman standing as a leader at a meeting with staff.