The EqualVoice-Assistant
An AI-powered tool for detecting bias in text
Reduce biased language in real time – with a tool proven across over 32,000 articles per month in Ringier newsrooms. Launched to external partners in November 2025, and available to everyone in January 2026.
Why the EqualVoice-Assistant?
Stories and content shape how we see the world. Many texts contain unconscious bias or stereotypical portrayals – with a clear impact: they influence which voices become visible and which remain unseen.
Biased language can appear anywhere: in marketing and communications, in HR texts, in presentations, on social media or in editorial content – in short, in any text that reaches people.
The EqualVoice-Assistant helps to make content more conscious, balanced and inclusive right from the drafting stage. It sets a new standard for fair and representative communication – and helps more diverse voices become visible.
Your benefits
Our AI-powered tool analyses text in real time and makes visible where wording may unintentionally reinforce stereotypes or render certain groups invisible. Through an intuitive interface, content can be added directly and feedback is provided immediately. This makes the EqualVoice-Assistant a quick, integrated step in the content creation process: bias is reduced, language becomes more inclusive – and users’ awareness grows with every text.
Detects bias in real time
The EqualVoice-Assistant highlights passages that contain role patterns, assumptions or unbalanced portrayals of people.
Explains the results
For each highlighted section, a short explanation of why it stands out and what type of bias may be presented is given. Feedback becomes a learning moment.
Offers concrete improvements
Based on this feedback, the EqualVoice-Assistant suggests actionable ways to adjust wording to communicate more inclusively – without compromising speed or quality.
Who can use the EqualVoice-Assistant
Originally developed for journalists, the EqualVoice-Assistant supports balanced and inclusive communication across a wide range of contexts – from media organisations to individual users:
- Media & Publishing – newsroom teams, online editors, content producers
- Corporate Communications – communications and PR teams, spokespersons
- Marketing & Advertising – campaigns, claims, brand and product messaging
- HR & Employer Branding – job postings, career pages, internal communication
- Education, Public Sector & Non-Profit – informational and learning materials, reports, campaign texts
- Individuals – professionals, freelancers, content creators
The EqualVoice-Assistant was developed in Ringier’s newsrooms to support journalists in creating more conscious and inclusive content – directly within the CMS. In daily use across over 32,000 articles per month, the tool has been continuously refined.
Building on this foundation, the EqualVoice-Assistant is available for external partners from November 2025 and will be available outside Ringier from January 2026 – for media organisations, companies and individual users.
“In an era where technology is reshaping media, the EqualVoice-Assistant is more than just a tool; it’s a testament to our commitment to a fair and inclusive future. It’s a key part of our digital transformation at Ringier, ensuring that as we innovate, we also lead with purpose, giving an equal voice to all.”
– Ladina Heimgartner, Head Ringier Media & CEO Ringier Medien Schweiz
“With the EqualVoice-Assistant, we are actively shaping the future of media. By providing our journalists with an AI-powered, real-time tool to ensure fair and representative content, we’re not just talking about equality – we’re embedding it into our everyday work. This is transforming how visibility and representation are realized in media.”
– Michael Moersch, CEO Ringier Media International & Head Global Media Unit
Ready for more visible and inclusive communication?
Stay informed – we’ll keep you updated and notify you as soon as the EqualVoice-Assistant becomes available to everyone.