EqualVoice Assistant
The media shapes the way we see the world. However, unconscious bias or stereotypical portrayals often go unnoticed and affect perceptions of diversity and equality. The EqualVoice Assistant helps editorial teams to be more aware and inclusive when creating content.
With the EqualVoice Assistant, EqualVoice is setting a new standard for fair and representative reporting, creating a media world that considers all voices equally.

How the EqualVoice Assistant works
The EqualVoice Assistant is an innovative solution that helps editorial teams create content in real time. The tool:
- Analyses texts during creation: Identifies imbalances in the portrayal of women and men.
- Identifies unconscious stereotypes: It highlights wording or content that may inadvertently reinforce stereotypes.
- Provides clear suggestions for improvement: Journalists receive concrete tips on how to improve their content without sacrificing speed or quality.
The EqualVoice Assistant supports the mission of the EqualVoice Factor by helping to avoid stereotypes and bias during the creative process. It analyses the frequency and quality of gender representation in a context-specific manner and provides valuable impulses for more conscious reporting. In this way, it promotes equality, strengthens representation and has a lasting impact on the media landscape.
The tool is still in its early stages. After being rolled out to Ringier newsrooms, it will be made available to external partners and companies. In the long term, it is intended to make a significant contribution to the way in which media worldwide actively promote equality and diversity.
