The EqualVoice Mindset

A guide for more diversity in the media

The book “EqualVoice Mindset” by Stefan Mair and Annabella Bassler presents the most important experiences from 4 years of EqualVoice. The book shares best practice examples from 12 departments and 12 newsroom roles. The aim is to make diverse voices visible in media reporting and support editorial teams in dealing with the gender visibility gap in the right way.

Experts from the academic world and the European media industry are interviewed in depth and provide an insight into research findings and practical experience in dealing with diversity in journalism.

The book is rounded off with a practical, removable short guide for editorial teams on how to deal with the gender visibility gap.

“The EqualVoice Mindset” is published by Beobachter Edition.
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Best of Video EqualVoice Book Launch

About the author

Dr Annabella Bassler has been CFO of Ringier AG since 2012, having held various positions in finance since 2007. She has driven the group’s digital transformation, focusing on strategy, M&A activities and financial management. She also launched the EqualVoice initiative, which aims to strengthen the voice of women in the media and promote gender equality. Annabella Bassler holds a degree in Business Administration from the European Business School. In addition to her work at Ringier AG, she is a valued member of various boards of directors.

 

Stefan Mair is a journalist and author. In the Ringier Global Media Unit, he supports newsrooms across Europe with editorial innovation and the implementation of the EqualVoice initiative. He is co-author of the book EqualVoice Mindset, which shows ways to increase the visibility of women in the media. Mair trained at the Axel Springer Academy in Berlin and studied journalism in Vienna and Istanbul. He has worked as a freelance correspondent for the Italian broadcaster RAI. Most recently, he worked for several years as a department head and from 2022 as weekly editor-in-chief at the Handelszeitung in Zurich. He hosted the start-up podcast “Upbeat”.

 

Insights

Book launch