Activities

The media shapes the way we see the world. However, unconscious bias or stereotypical portrayals often go unnoticed and affect perceptions of diversity and equality. The EqualVoice-Assistant was a project to help editorial teams to be more aware and inclusive when creating content. Starting in fall 2025, the EqualVoice-Assistant will also be available to external companies as a stand-alone tool. With the EqualVoice-Assistant, EqualVoice is setting a new standard for fair and representative reporting, creating a media world that considers all voices equally.

For the third time, high-profile speakers and renowned executives from leading international companies met at the EqualVoice Summit in Zurich to promote gender equality. The focus was on the role of diversity in artificial intelligence. Two star guests, Sanna Marin, former Prime Minister of Finland, and Hollywood director Marc Forster, also promoted gender equality in the media, the digital world and beyond. The partners of the EqualVoice Summit 2024 were, as in previous years, the Müller-Möhl Foundation and Range Rover Schweiz.

The second EqualVoice Summit organised by Ringier took place under the motto «The Power of Images» and again garnered great interest from 250 top executives from the international world of business, film and media. The programme of this year’s summit included speeches and presentations by internationally renowned personalities on topics including gender equality and the power of images. Key highlights of the event were our star speaker Geena Davis and an exclusive appearance by singer Anastacia. The partners of the second EqualVoice Summit were, as in 2022, the Müller-Möhl Foundation and Range Rover Schweiz.

The real world is varied and diverse – and the images used in the Swiss media do not reflect this. Women are strongly underrepresented from a visual perspective. With this mismatch in mind, the EqualVoice initiative launched by Ringier will be holding the EqualPYXX Photo Challenge from August to December 2023 together with womenbiz ag and Keystone-SDA. EqualVoice aims to use this competition to set an example and bring more of the real world to the images used in the Swiss media.

In December 2022, EqualVoice collaborated with VW to organise the first exclusive pop-up event at The Square. Under the slogan «We move», a fascinating panel discussion took place with female speakers from the world of Swiss sports and business: Lara Dickenmann, Luana Bergamin, Sandra Betschart and Patricia Widmer. As a fitting conclusion to the event, a World Cup match was broadcast live afterwards.

The EqualRun took place on July 29. The race to learn more about equal rights was organised in partnership with sports brand On. At six stations, participants were able to find out more about the issue of gender equality from a historic, business and artistic perspective. The 4.5-kilometre run through the city of Zurich was supported by On and its latest running shoes in all sizes. David Allemann, co-founder of On and member of the advisory board of EqualVoice, showed great dedication to the topic of equality, which motivated not only a large number of runners but also our initiative.