Imagine Campaign
AI against the Gender Visibility Gap

Awareness is the first step towards change – /Imagine Campaign

EqualVoice is committed to making women more visible in the media and giving both women and men an equal voice. Visibility does not just mean presence – it creates role models, opportunities, and ultimately more equality. However, the reality shows: There is a Gender Visibility Gap – women remain underrepresented in many roles, particularly in leadership positions.

Together with the agency andfrank, EqualVoice has launched an awareness campaign that highlights the effects of the Gender Visibility Gap – using Artificial Intelligence. The deeply ingrained gender stereotypes in our society are clearly demonstrated by an AI-powered image generation tool: When terms like “CEO,” “Entrepreneur,” or “Creative Director” are entered, the tool almost exclusively displays images of male figures. A key reason for this lies in the training data of the AI, which comes from a variety of publicly accessible sources, including media content that is often shaped by existing gender biases. In this way, one-sided representations from the media unconsciously transfer to AI-generated content, further reinforcing stereotypical role models.

The campaign makes this mechanism visible – and asks the question: What shapes our perception of power, roles, and visibility?

The campaign visuals are featured in the print titles of Ringier as well as on the social media channels of EqualVoice. Our goal: more visibility, more awareness – and ultimately, more equality.